Glossary
From GEO to RPA: the most important terms around AI and digitalization – clearly explained for Swiss SMEs.
An AI agent is an autonomous software system that can independently plan, execute and optimize tasks using artificial intelligence.
An AI audit systematically analyzes a company's business processes to identify concrete potential for the use of artificial intelligence.
AI automation refers to the use of artificial intelligence to automate business processes that go beyond simple rule-based automation.
An AI chatbot is an intelligent dialogue system that communicates automatically with users using natural language processing and machine learning.
AI consulting supports companies in deploying artificial intelligence strategically and operationally – from potential analysis to implementation.
AI content production uses artificial intelligence for the scalable creation of text, images, videos and other media content.
AI for SMEs encompasses all applications of artificial intelligence specifically tailored to the needs and budgets of small and medium-sized enterprises.
An AI workshop is a practice-oriented training session where teams learn the productive use of artificial intelligence – from prompt engineering to AI strategy.
Generative Engine Optimization (GEO) is the optimization of content for AI-powered search systems such as ChatGPT, Perplexity and Google AI Overviews.
A Large Language Model (LLM) is an AI language model trained on large amounts of text that can understand, generate and process natural language.
Machine learning is a branch of artificial intelligence where algorithms learn from data and recognize patterns without being explicitly programmed.
Natural Language Processing (NLP) is a field of AI that deals with the machine processing and analysis of natural language.
Prompt engineering is the art and technique of formulating input prompts for AI language models to achieve optimal results.
Retrieval-Augmented Generation (RAG) is an AI architecture that connects language models with external knowledge sources to deliver more current and factually accurate answers.
Robotic Process Automation (RPA) is a technology for automating rule-based, repetitive business processes using software robots.
Schema markup is a standardized data format (JSON-LD) that helps search engines and AI systems better understand and display website content in a structured way.
Search Engine Optimization (SEO) encompasses all measures aimed at improving the visibility of a website in the organic search results of Google and other search engines.
SME digitalization describes the systematic transformation of analog business processes into digital workflows using modern technologies like AI, cloud computing and automation.
Web design encompasses the visual design, structure and user guidance of websites – with the goal of achieving an optimal user experience and conversion rate.
Workflow automation refers to the digital mapping and automatic execution of business processes – from trigger to completion without manual intervention.