What is Generative Engine Optimization (GEO)?

GEO is the optimization of content for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Studies show that 40% of search queries already receive AI answers. GEO ensures your business is cited and recommended in these answers.

What is the difference between GEO and SEO?

SEO optimizes for Google rankings (blue links), GEO optimizes for AI answers. GEO focuses on making AI models recognize your content as an authoritative source and cite it in their responses. Both strategies complement each other perfectly.

How does SEO for ChatGPT work?

ChatGPT and other AI models prefer content with clear definitions, specific data, structured markup, and consistent entity information. As a GEO agency, we systematically optimize all these factors for your business.

Do I need GEO in addition to SEO?

Yes. More and more users are using AI search engines instead of Google. The GEO market is growing by over 950% per year. Businesses investing in GEO now are securing a decisive competitive advantage in AI search.

How much does GEO optimization cost?

Costs depend on scope. INFLECT offers tailored GEO packages for Swiss SMEs – from basic audits to comprehensive GEO strategies. Contact us for a free consultation.

90% of SMEs talk about AI. 10% act. Which are you?

Generative Engine Optimization (GEO) | INFLECT

Generative Engine Optimization (GEO)

Already 40% of all search queries receive AI-generated answers. GEO ensures your business is cited and recommended in these answers – the visibility of the future.

The Problem

AI search engines answer questions directly – no click needed.

ChatGPT, Perplexity, and Google AI Overviews answer questions directly – without clicking on your website. Traditional SEO alone is no longer enough. Businesses that don't appear in AI answers are increasingly losing potential customers.

Our Solution: GEO

Optimized for AI search engines and traditional search.

As a specialized GEO agency, we optimize your content specifically for AI search engines. Through structured data, authoritative content, and entity optimization, we ensure AI models recognize and cite your business as a trusted source.

INFLECT is one of the first agencies in Switzerland to offer Generative Engine Optimization (GEO) as a standalone service. We optimize businesses for ChatGPT, Perplexity, and Google AI Overviews – based on deep understanding of AI models.

Use Cases

Build visibility in ChatGPT answers

Optimize for Google AI Overviews

Get cited in Perplexity

Implement schema markup and structured data

Build entity authority on third-party platforms

Develop AI-optimized content strategy

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